In any business, especially real estate, it is highly beneficial to know your Market. As an agent you must be able to understand the demographics of the population you are working with, which can include home values in the area, marital status, and numerous others. Check out this Demographic Profile for Katy, TX courtesy of the Houston Chronicle.
Based on 100,000+ residents:
72% Married
$106,400 Average Household Income
$219, 400 Average Home Value
$11 Billion Total Buying Power
41 years Average Age
60% White Collar Professionals
